Search, Shopping, YouTube and Performance Max campaigns built, tracked and optimized weekly.

We build the campaigns, write and test the ads, set up conversion and call tracking, and optimize every week. Management fee is tiered by your monthly ad spend; ad spend is paid directly to Google.

Month-to-month. Setup fee is one-time.

Google Ads (PPC)

Plans & pricing

Google Ads (PPC) plans

Every plan is priced upfront and ordered online. Not sure which fits? Tell us about your business and we’ll recommend one.

Search Starter

One core service in one area

$799/mo

+ $599 one-time setup

Up to $2,500/mo ad spend

  • 1 campaign
  • Keyword research (approved by you)
  • Ad copywriting + A/B copy tests
  • Conversion and call tracking
  • Retargeting setup
  • Weekly optimization
  • Monthly report + call
Order Search Starter
Most popular

Search Growth

Several services or locations

$1,199/mo

+ $899 one-time setup

$2,501–$5,000/mo ad spend

  • 2–3 campaigns
  • Everything in Starter
  • Mid-month performance update
  • Display or Performance Max retargeting
  • Landing page recommendations
  • Monthly report + call
Order Search Growth

Search Pro

Aggressive lead generation or e-commerce

$1,499/mo

+ $1,299 one-time setup

$5,001–$10,000/mo ad spend

  • 4–5 campaigns
  • Everything in Growth
  • Shopping / YouTube / Demand Gen where relevant
  • Offer and landing page strategy
  • Priority optimization cadence
  • Monthly report + call
Order Search Pro

Enterprise

Multi-location, franchise and national accounts

$1,999/mo min

$10,000+/mo — 15% of spend, $1,999 minimum

  • Unlimited campaigns
  • Dedicated strategist
  • Custom reporting
  • Quarterly business reviews
Order Enterprise

What's included

In every plan

  • Account build or audit of your existing account
  • Negative keyword management
  • Ad extensions and scheduling
  • Budget pacing
  • Google Ads Grants management for nonprofits

Add-ons

Extend your plan

  • Conversion landing page$799 one-time
  • Shopping feed setup$299 one-time
  • Call tracking number + recording$49/mo
  • A/B landing page variant$299 one-time

How it works

From order to results

  1. 01

    Order & intake

    Budget, goals, offer, target areas and account access. If you don't have an account yet, we send setup instructions.

  2. 02

    Keywords & copy approval

    You approve the keyword list and ad copy before anything goes live.

  3. 03

    Build & launch

    Campaigns, tracking and retargeting go live within 5–7 business days of approval.

  4. 04

    Optimize & report

    Weekly bid, budget and search-term optimization; mid-month update; monthly report and call.

First results
Leads from week one; a dialed-in account takes up to 45 days
Maturity
Cost-per-lead stabilizes in 2–3 months
Commitment
Month-to-month. Setup fee is one-time.

FAQ

Common questions

Anything else? Ask us and we’ll answer within one business day.

Ask a question
Is ad spend included?

No. Ad spend is paid by you directly to Google on your own card. The management fee covers our work and is tiered by your spend.

What if my spend changes?

If you move into a different spend band we'll adjust the tier at your next billing date — no penalties.

Do I need a landing page?

Ads to your homepage rarely convert well. Use an existing page or add a conversion landing page and we'll build it before launch.

Who owns the account?

You do. We work inside your Google Ads account with manager access, so everything stays yours if we part ways.

Works well with

Pair Google Ads (PPC) with

From the Playbook

Straight talk on Google Ads (PPC).

What it does, what it costs, and whether you should do it yourself.

All Playbook posts →

Next step

Start Google Ads (PPC) today

Pick a plan and order online, or tell us what you need and we’ll recommend one.

  • No long-term contracts
  • Every price published
  • Kickoff in 48 hours