Momentum Playbook
Useful tips for growing a small business, without the jargon. Each post starts with the short answer, then what it means for you and what you can start doing this week.
Start hereGet chosen· 2 min read
You can't delete a one-star review, and paying customers for good ones will get you in trouble. The fix is a system that asks every happy customer, every time.
The short answer
You can't remove bad reviews, and you can't pay customers for good ones. You win by asking every happy customer at the right moment, making it a ten-second job, and replying to everything.
All posts
12 posts
Get found· 2 min read
More customers are asking ChatGPT and Google's AI for recommendations instead of scrolling results. Here's who's affected now, who isn't, and the groundwork that pays either way.
Get chosen· 2 min read
The sites that win design awards are built to impress other designers. The sites that make your phone ring are built around one action. Here's the difference, and how to fix yours.
Get chosen· 2 min read
Most visitors skim, on a phone, in a hurry. Here's how to write pages that work for them, which is also how to get quoted by AI assistants.
Get found· 2 min read
AI answers, fewer clicks, and a lot of panic. Here's what actually shifted for small businesses, what stayed the same, and where your money should go now.
Get found· 2 min read
AI assistants are starting to book, buy and compare on people's behalf. MCP is the plumbing that lets them. Here's what it means for you, and the honest answer on timing.
Get found· 2 min read
For most local searches, customers pick from the three businesses on the map and never scroll further. Here's how to get into that box and stay there.
Get paid· 2 min read
Enough to get real data, not so much that a bad month hurts. Here's how to set a starting budget from your own numbers instead of a rule of thumb.
Get paid· 2 min read
Ads that used to bring leads now bring clicks and nothing else. Before you blame the platform, check the four things that actually break.
Get chosen· 2 min read
The ads outperforming polished commercials right now look like a customer talking into a phone. Here's what UGC actually is, why it works, and how to get it made for a few hundred dollars.
Get chosen· 2 min read
Your posts get three likes, two of them from staff. Here's what social media is actually for as a small business, and when it's fine to stop.
Get paid· 2 min read
If your report is a wall of charts about impressions and rankings, you're being told about activity, not results. Here's what a real report shows, and the questions it should answer.
Get chosen· 2 min read
You can't delete a one-star review, and paying customers for good ones will get you in trouble. The fix is a system that asks every happy customer, every time.
Topics
Every post lives under one of these. Start with the one that's hurting most.
Next step
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